Privacy Information
Privacy Information

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The Metal Store Limited at (“we” or “us”) takes your privacy very seriously and is committed to protecting and respecting your privacy.

This privacy policy (and also our other terms and conditions on our website and any other documents contained within in it) details the basis on which any information provided to us when you use the website will be processed by us or by a third party to fulfil your order.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us at the address shown at the bottom of this page or email on [email protected] as soon as possible. We will promptly correct any information found to be incorrect.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website then you can be assured that it will only be used in accordance with this privacy policy, and to allow us to process your order.

We may change this policy from time to time by updating this page. You should check this from time to time to ensure that you are happy with any changes.

This policy is effective from April 2018.

What we collect

We may collect the following information:

  • Information that you provide to us when you make a telephone order or complete forms on our website.
  • Login details to our website, e.g., email address, encrypted password, company name.
  • Your IP address in web server logs (these are only retained for one month for security and diagnostic purposes).
  • Your anonymised IP address.
  • Your contact information including: email address, billing address, delivery address, name, mobile and landline numbers.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and/or offers.

If you contact us we may also keep a record of any correspondence.

By using our website you consent to us collecting and using this information.

What we do with the information we gather

The lawful basis that we collect and process information is to fulfil our contractual obligation to you. We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To send you an order confirmation.
  • To process your order and co-ordinate delivery.
  • To arrange to send you any products or materials ordered.
  • To contact you should there be any problems or queries with your order.
  • For internal record keeping.
  • To improve our products and services.
  • To periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided, providing you have given your explicit consent for us to do this during the order process, you can opt out of this at any time.

We will not disclose any personally identifiable information about individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 200 men aged under the age of 40 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in BD19). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.


We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

The only time we would disclose any information to thirds parties is:

  • If we are under a duty to disclose or share your personal data to comply with a legal obligation, to protect our rights, property or safety of our staff and our customers or to share information for the purposes of fraud protection or credit risk reduction.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We never sell any information to third parties. We only disclose information to third parties should there be a legal requirement. At present this is DX Delivery and DPD to facilitate delivery in order to fulfil our contract to you.

Data processors

We share some of our data with an external data processor, Fantastic Media UK Ltd. Fantastic Media process your data in order to run targeted Facebook advertisements and send you marketing emails if you have signed up for them. Information they can receive:

  • Anonymised analytics data
  • Names and email addresses from newsletter opt-ins

You can opt out of Facebook targeted advertising by removing all TheMetalStore's cookies from your browser (see removing cookies from your browser) and clicking "Decline" on our cookie banner.

How we use cookies

A cookie is a small file containing information that is placed on your computer's hard drive. It is sent back to websites when you visit a new page or return at a later date. Cookies enable websites do do things such as remember if you're logged in, remember the contents of your basket, or track your visiting activity.
Cookies sent to you directly from The Metal Store are used for providing essential functions such as knowing whether you're logged in and what you've put in your basket.
Cookies used by third parties such as Google Analytics are non-essential and are used for gathering analytical information. We do not send personally identifiable information to these third parties.

By clicking accept in our cookie policy header, we then send personally identifiable information to other third parties such as Facebook. This is for gathering analytical information and for showing future advertisements from The Metal Store.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. For example, you can find out how to manage cookies on Google Chrome. Alternatively you can use plugins to automatically reject tracking cookies such as Privacy Badger.

The data we collect helps us to analyse web traffic or lets us know when you visit our website. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to our customers needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Please note, our advertisers may also use cookies (third party cookies) over which we have no control. You can block cookies by activating the setting on your browser that allows you to refuse the setting of some or all cookies, however if you do this, you may not be able to access some parts of our website.

Should you wish to find out more about cookies and how to manage and delete them, please visit

By using our website, you consent to our use of cookies as described.

Cookies used on our website

The Metal Store

Cookie name Type Duration Purpose
_zmey_session first party session Provides essential website functions (login, basket, etc.)
cookieConsent first party session Remembers that you've dismissed the cookie banner


Cookie name Type Duration Purpose
NID third party 6 months Stores your Google search preferences

Google Analytics

Cookie name Type Duration Purpose
_ga first party 2 years Client ID which allows Google to recognise repeat visits from the same browser
_gid first party 24 hours Used to distinguish users
_gat first party 1 minute Used to throttle request rate

Google Customer Reviews Badge

Cookie name Type Duration Purpose
OTZ third party 1 month Google APIS cookie


Cookie name Type Duration Purpose
SL_C_xxxx_KEY first party 2 years Provides session recording functionality
SL_C_xxxx_SID first party 2 years Provides session recording functionality
SL_C_xxxx_VID first party 2 years Provides session recording functionality

Cookie name Type Duration Purpose
TawkConnectionTime third party session Enables live chat functionality
TawkCookie third party session Enables live chat functionality
Tawk_xxxx third party session Enables live chat functionality
__tawkuuid third party 6.5 months Allows to recognise repeat visits from the same browser

Tracking software

We use third party providers to provide us with different services to help us manage our website. This provides us with information, for example, on how many visitors we have had to our site, and for how long they used it for, what they viewed whilst they were on it and what they looked at. This allows us to tailor our products to what the Customer wants. The providers we use are Google Analytics and Smartlook which allow us to ensure that the site is working as it should be.

Tracking software and personally identifiable information

Any information is used for our internal activity purposes only. We do not transmit personally identifiable information to providers of visitor tracking / analytics software unless you select "Agree".

Other third party providers

We also use the following providers to facilitate transactions on the website:

  • Stripe (payments)
  • PayPal (payments)
  • Handepay (payments)
  • Mailgun (sending transactional emails)

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will never sell, distribute or lease your personal information to third parties. You may request details of personal information which we hold about you under GDPR. If you would like a copy of the information held on you please write to The Metal Store, Brook Mill, Hightown Road, Cleckheaton, West Yorkshire, BD19 5JS.

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